Complete Profile


Sustainable Development Organization (SDO)



Deen Sons’ House, Near Shell Pum,  Bala Pir

Muzaffarabad, Azad Jammu & Kashmir

Cell No: (+92) 03009773466

E-Mail: [email protected]




Main Bazar Sharda, Malik Javed Building,

Tehsil: Sharda,District: Neelum, AJ&K.

Office S.Com No:(+92) 0355-8800060



Main Bazar Phullawai,Tehsil: Sharda,District: Neelum, AJ&K.



“Sustainable Development Organization (SDO)” is a non-profit organization established in August 16, 2011with aim to empower vulnerable communities and marginalized voiceless groups.SDO is registered as Non-for Profit Company in Joint Stock Companies & Firms AJ&K (#224 Mzd) under “The Companies Ordinance, 1984 u/section 42”. Its geographical working areas are Azad Jammu & Kashmir state and rural areas of Islamabad / Rawalpindi. Its’ program areas are education, energy, health, livelihood, women development, rural development, bio-diversity conservation, WatSanand humanitarian response in-line with SDGs. SDO is provincial (AJ&K) secretariat of “Pakistan Coalition for Education” and “Pakistan Development Alliance on SDGs”. SDO has uplifted lives of more than hundred thousand people through successful implementedprojectsof education, energy, health, livelihood, women development and relief / emergency response. Our strength is the crew of volunteers and network of Village Development Committees (VDCs) / Community Organization (COs) and Local Civil society activists. While to achieve SDGs we have developed the partnerships with the government departments / local administration and the local Civil Society Organizations. SDO has a professional enthusiast senior management team having diversified skills and sound development approach.


1.    VISION:

A peaceful educated and prosperous society where everyone especially women, is enjoying their all human rights equally.



Foundation of organized, educated and peaceful society; support community to gearing socio-economic advancement and sustainable development realigned with sustainable development goalsfor the benefit of the vulnerable communities and marginalized groupsespecially women. 




ü    Respect for personal dignity: We believe in a non-judgmental approach that respects the dignity and rights of those whom we engage with: staff, volunteers, members, partners and targeted groups.

ü    Integrity and honesty: We believe that our work should be undertaken with integrity, openness, honesty and professionalism.

ü    Accountability and transparency: We believe we should be responsible to each other and to the people and organizations with whom we engage and strive to make our work transparent and accountable.

ü    Equality, justice and human rights: We believe in an equal and just society where people live in peace and dignity and have access to the necessary resources and opportunities for sustainable growth.

ü    Participatory approach: We endeavor to ground our policy and advocacy work in the experiences of community/stakeholders and work towards building sustainable long-term solutions. We believe in incorporating the voices of those in the community/ civil society, our community organizations and those on the ground into our campaigns.


4.    Cross cutting themes:



During all programming and interventions, SDO will ensure to empower and uplift the women and children especially girls. Gender and Anti-Harassment Policies are in place, and followed strictly. We will ensure the gender equality inside SDO and outside in community (during programming).


Do No Harm&Beneficiary Safeguarding:

 SDO will ensure at all stages are kept prior to the local culture, religion, traditions or any other relevant factor. No such activity will planned or carried out which directly or indirectly affect the local culture, norms and values. If any of the proposed activities found in conflict with do no harm, programteam will immediately inform management / stakeholders and propose alternative.  SDO will ensure protection and safeguarding of the project beneficiaries and project participants including staff and stakeholders. Through effective complaint response mechanism, the beneficiaries and stakeholders can raise their voice and addressed at all level.


Environmental Protection:

Environment protection is very important as without taking proper measures; the constructions programmes may lead to environmental disaster.SDO will ensure to check the environmental feasibility of all the projects; so before any projects our field team will submit the Initial environmental examination Form to management.



We articulate opportunities, build capacity of community organizations/ targeted groups, mobilize resources and implement for sustainable and self-reliant development with active community participation. As well as support, the vulnerable groups, under privileged women, youth and children to eradicate poverty through economic empowerment, adequate education, health facilities and services.



SDO is right based organization working for empowerment of the communities especially focusing the vulnerable. The approach is on community centered, action oriented and sustainability. SDO is committed to work in the best interest of underprivileged and vulnerable communities through participatory development strategy and under the provided mandate by the community. After formation a community organizations will be trained to identify their problem and prepare village Profile, development plan to provide a sound information base for the future for sustainable development. COs at grass root level will be linked with overall organizational framework and the apex forum at district level through the organizational development process. The ultimate aim of the organization is to act as democratic and mandatory organization in order to empower the people who can strive for self-reliant development.




























7.1: Advisory Board:

The Advisory Board (AB) is consisting of 9-11 members, while it’s a diverse pool of professional persons working within Development, media and public sectors. These expert people technically guide and lead different programs of SDO on voluntarily basis. The members of the AB are working as managers / head of department in INGOs and individual consultants.


7.2: Board of Directors:

In governance, SDO has a Board of Directors consisting 07 members.  Members of the Board of Directors are elected after a proper democratic election process. BoD has a Chief Executive, a Chairman and five (05) Directors. The tenure of the Chief Executive and Chairman is 03 years, however if the BoD members wish to bring any change an Exra-Ordinary General Meeting can be called for the resolution of the matter. If any Board member resigns, then new Director is elected from the Advisory Board (AB) of SDO through process mentioned in Memorandum & Articles.




Board of Directors 2020-2022









Muhammad Arshad

Chief Executive

Environment, Program Management

M.Sc (Water Shed Management), M. Phil


Mumtaz Hussain

Director - BoD

Research, environment, Program Management

M.Phil (Botany), PHD (Botany)


Siddique Hussain

Director - BoD

Trainer, consultant

M.Sc, M.Phil  (Rural Development)


Ms. Robina Bashir

Director - BoD

Education sector

M.A (Political Science)


Atiq ur Rehman

Director - BoD

Education sector

M.A (Education)


Ms. Shaista Bibi

Director - BoD

Wildlife, Program Management

M. Phil (Zoology), PHD (Wildlife Specialization)


Ayaz Khan

Director - BoD

Community Activist

Bachelor in Social Sciences




SDO has a strong accountability & good governance system. Policies & procedures are developed for all the sections including organizational management. The organizational management is effective due to strict following the organizational SOPs / policies. All the members are encouraged to ask and participate in overall matters / affairs of the organization and the different programmes. The progress review and planning events are organized frequently, in which the Board members are invited for the contribution in planning and taking important decisions.


The finance record is maintained accordingly the SDO Financial SOPs. So by following all the policies and procedures the accountability and transparency in each step is ensured. SDO ensures that project funds are recorded and maintained in accordance with accounting practices. SDO has strong internal controls system sufficient to ensure the accuracy, transparency and reliability of financial information.  The project’s financial transactions / record are audited annually by independent firm of Auditors.



ü    Chief Executive and Chairman of SDO are the development sector professional

ü    Good Governance structure of Board, comprising social sector professionals

ü    No Family relationship between Board Members

ü    Sound Policies & Procedures as well its effective implementation.

ü    Effective Program Implementation

ü    Good Reporting & Documentation System

ü    Good financial record keeping (in Quick Books Software)

ü    Low Risk in rating by all USAID/ INGO donor programs during evaluation

ü    Good linkages with local administration / departments

ü    Effective linkages with NGOs and Civil Society Groups including women.

ü    Annual audit; good internal control systems to ensure accountability mechanism.

ü    Gender equity in organizational management


10.           PROJECTS COMPLETED (2013-2020)


Project Title

Partner / Donor

Project Duration 

Geographical area

Major Achievements of the Project






Education First (EF) Programme

Penny Appeal,  Pakistan

July 22, 2019 to Jan 31, 2020

Jhelum Valley (Hatian) AJ&K

Construction of 01 Boys Primary School and 01 Girls Middle School in Chakar Jhelum Valley will benefit 350 children (160 girls, 90 boys) in a targeting population of 4500 people.

Clean and Safe Drinking Water (Thirst Relief)

Penny Appeal,

July 18, 2019 to Dec 31, 2019

Mirpur, Bhimber, Kotli (AJ&K)

SDO has provided clean drinking water to 6156 people through installation of 18 Community based boring deep wells in District Mirpur, Bhimber and Kotli

Kashmir Emergency Relief in Mirpur AJ&K

Penny Appeal, UK

Sep 24, 2019 to Nov 30, 2019

District Mirpur AJ&K

SDO has provided humanitarian assistance (emergency response) to 150 households (1050 people) in earthquake affected area of District Mirpur.

Empowering Kashmiri communities through sustainable health services

Kashmir Fund Denmark

Jan 2018 – Dec - 2020 (On-going)

Haveli, Neelum, Muzaffarabad, (AJ&K)

·         By establishment of 10 Maternity Centers we are empowering 40,000 mothers & children through health services.

·         Free medical treatment of 6000 people through two annual Medical Camps, including women and children as major patients.

·         Trained 50 CMWs (25 CMWs per year)

Economic Empowerment of Kashmiri Female Artisans through Skills Enhancement


Aug 2016 – May - 2017


Muzaffarabad (AJ&K)

Economically empowered 160 female artisans through Skill enhancement as well as enhancing their marketing and enterprise development. Developed their linkages with institutions and individuals for the establishment of their home based setups.

Construction of Girls Model School in Phullawai

Embassy of Japan

Apr 2016- Mar 2017

Neelum (AJ&K)

Among population of 6000 individuals, 50 girls (annually) are provided free and quality education to belong to poor / deserving families

Empowering Citizens for accountability in Education system


Mar 2015 –

Mar 2016

(AJK) Hatian, Neelum, Muzaffarabad

Research & Advocacy on Education Reforms through strengthening Civil Society, Media for Improved governance & accountability in Education System (50,000 beneficiaries).

Hydro Power Project 50 KW 



Jan 2015


Dec 2015

(Janawai, Neelum AJ&K)

Construction of Micro Hydro Power Project 50 KW in Janawai Gurase Valley; provided electricity to more than 250 households

Zakariah  Maternity Centre   

Individual Donor (UK)

(Sep-Nov 2015)

Chiran Gran Kutli, District Muzaffarabad (AJ&K)

Maternity & Child Care Centre has been established through which a population of 5,500 population (Women & children) is benefiting.

Research & Advocacy on RTE and education policy

Pakistan Coalition for Education

Jan-2013 to Date

AJ&K State

·         Awareness raising among the Civil Society more than 10,000 people, and influenced the politicians and policy makers for legislation & effective implementation of RTE in Kashmir.

·         Research & Publication for the policy advocacy

Establishment of Maternity & Child Care Centre

Kashmir Fund, Denmark

(APR-DEC 2015)

(Haveli, AJ&K)

Through Maternity & Child Care Centre, population of 6,500 persons (mothers, children) are getting basic health (MNCH) facilities in Kalamoola District Haveli.

Education Sponsorship Program

CSP Pakistan

July –Dec  2014

Muzaffarabad, Hatian (AJ&K)

Provided free books and uniform and annual school fee of 100 students

Advocacy on Child Rights in Kashmir

Child Rights Movement (Pakistan)

Jan-Dec 2014

State of AJ&K

*  Advocacy on Legislation of Child protection Policy and enactment of Article 25-A

* RTE Campaign

*  Campaigns to end all violence against children
* Campaigns to ban child domestic labour
*  Capacity Building CSOs on Child Rights Advocacy

Hydro Power Project


July-Dec 2013

Neelum (AJ&K)

Rehabilitation of Micro Hydro Power Project 50 KW in Gurase Valley providing electricity to more than 2250 people

Skill Development Program وسیلہ روزگار

ERP Institute of Management

Jan-June 2013

Neelum (AJ&K)

Improved livelihood 353 families by skill enhancement & stipend to  353 people (295 women & 58 men) through Vocational Training Program (VTP)

Water Supply Schemes

Individual Donor - UK

May- Dec 2013

Neelum Valley (AJ&K

Water Supply schemes in 01 village benefited more than 1000 people in Gurase Valley  through provision of clean and safe drinking water

Water Irrigation Channel


July – Nov 2013

 Neelum (AJ&K)

Support population of 2000 people in livelihood and livestock  by Irrigation Channel construction






Network organized by SDO


Pakistan Development Alliance / SDGs Task Force, AJ&K

Oct 01, 2019 to date

Child Rights Movement (CRM)

Jan 2014-Dec 2015

National Action & Coordinating Group (NACG)

June 2017 to date

Pakistan Coalition for Education

March 01, 2012 to date



12.           MEMBERSHIP


Name of Network/Organization

Date of Membership

Pakistan Development Alliance

July 01, 2019

National SDGs Task Force, Pakistan

July 01, 2019

Global Network of Civil Society Organisations
for Disaster Reduction (GNDR) UK

Nov 08, 2018

National Action & Coordinating Group (NACG)

June 2015

National Humanitarian Network (NHN)

September 30, 2014

World Wide fund for Nature (WWF) Pakistan

May 20, 2013

Gender Development Forum


Child Rights Movement (CRM)

Jun 10, 2012

Pakistan Coalition for Education (PCE)

Jan 01, 2012